Introduction YouTube – You What? Have you heard about YouTube.com? Maybe you are scratching your head, wondering, “What is it”? Is it, a catchy name for a catchy service? Is it a marketing tool? Is it a website for novice filmmakers? The answer is yes, yes, yes and then some. You see, YouTube is many things to many people, depending on how they use it and their purposes for its use. You can define the website’s purpose traditionally as: “YouTube.com is one of the many Web 2.0 sites popping up on the Web. It is a “video sharing” website.” However, YouTube.com, like many Web 2.0, sites is much more than a site allowing individuals to

share video clips. It is a place for public commentary, a place where people can review the latest and greatest info products, a place where people can network and share common interests, goals, and opportunities. The best part? YouTube.com is not too complicated to use, driving away hordes of novice users. In fact, the opposite is true. YouTube.com is easy to master. This website allows just about anyone to sign up for an account, upload, share video clips, and view other people’s video clips. Sounds neat, huh? Page | 5 Just like many popular sites, registered members can rate videos, or find out how many times other people link to a video clip for their viewing pleasure. YouTube.com provides and publishes this information for your convenience, for its loyal fans. Have you heard about Netflix? The idea is the same. Netflix is an online video “store” if you will, like Blockbuster. Registered members can log in and rent videos sent directly to their home. They can also rate and review the videos they see. That way, the public has a better feel for what videos are worth watching (and whether there are some videos they shouldn’t bother with). The site can also tailor its recommendations to you depending on how many videos you rate. The big DIFFERENCE between a site like this however, a static site, and YouTube.com, is using YouTube, and you can watch video clips right from your home computer. There is no renting, no late fees and no charges to become a member. Will you watch a full video? No. You will watch a video clip. In the ten minutes of time a user has to make a video clip however, you can be sure they will input as much valuable and telling information as they possibly can. So, a visit to YouTube.com is well worth it. Is YouTube.com popular? Yes, and not just among the young. In fact, the young and old alike are enjoying their newfound “celebrity” status by posting their own video clips to the Web. And, speaking of celebrities… YouTube is popular among web fans, your average Jane or Joe, and celebrities getting in on the action. Just like MySpace.com attracts many public figures interested in connecting with their fan base and audience, so too does YouTube appeal to the same crowd for similar reasons. Alanis Morissette (a well-known singer, just in case you don’t know) just did a spoof of Fergie’s (another young hip-hop singer) “My Humps” video. It’s pretty